Mark Caron

— Advisor



Mark is a serial software and technology entrepreneur with over 20 years’ experience founding and advising startups and early-stage companies.  Utilising his computer science background and early career at General Electric and Ericsson, Mark has specialised in identifying new product and service opportunities in dynamic markets. As a Founder and Co-Founder of several businesses, he has focused on building world-class teams, leading sales, marketing and product strategy, securing strategic partners and lead customers, and executing M&A transactions.

He currently manages Direct Route Advisory where he has advised the founders, investors and Board members of over 30 technology companies, focusing on growth initiatives, recruiting, restructurings, and M&A.  Clients have included Banjo, ShopKeep, Verve Mobile and RAB Lighting.

Earlier in his career, Mark was on the founding team of Omnipoint Communications (now the T-Mobile network in the Northeast US), helping to grow the company from 0 to 500 million revenue in under 5 years.  Mark then founded MobileSpring, raising 11 million, becoming the market leader, and establishing a business that went on to generate 100 million/year in free cash flow for its subsequent owners.

Mark is a Founding Board Member of Justice in Motion, an NGO that has become the leading organization in protecting migrant rights across borders in the Americas.  A lifelong wilderness adventurer, Mark has been a supporter of numerous environmental organizations.

Mark has an AB in Computer Science and Economics from Dartmouth College and an MBA from Harvard Business School.